When the circus came to town via railroad all of the towns people would welcome theses strangers with open arms, assist in setting up and pay real money to see the attraction. As a writer and book seller, you have to make a huge commotion when coming to town. You can achieve this via free public relations. From getting on your local news, to having book signings at the local library or hangout spot, you have to put your name out there to be seen.
And when a sells person came to town, they would visit every residence and shop in town, and you should do the same. Although it is no longer free to walk door to door in most places, you can build a huge hometown following without using Twitter and Facebook.
In today's world, you have to not only expand your mind but also your way of thinking when it comes to marketing yourself and your product. The further outside of the box you can get, the better for your bottom line.