Lesson Nine: Marketing
There are many effective ways
that you could market an e-book, by I feel the best way is to reach the persons
for which the books are written. If you
write and e-book about the uses of color in home decorating, then the Target
Market for your book would be Home Decorators and designers.
Excluding the markets of people
who are not interested in the subject will save you both time and money. Signing up with Forums, Creating your Own
Blog, Using Social Media are all great ways to 'push' your book. Even having an e-book signing at a local
library or bookstore are all great ways to get focus and create sales. Even vehicle advertising might work.
Ultimately whether you use your
friends, family or strangers to get the word out about your books is totally up
to you.
Goals to Creating a Successful
E-book Marketing Campaign
1.
Create 'catchy' word and phrase combinations
2.
Use the 'catchy' word and phrase combinations
everywhere (websites, web name, advertisement, et cetera.)
3.
Target the Customers for which your book was
written
4.
Use the Internet to cast your net and catch
potential sales
5.
Talk about your ebook(s) on relevant blogs &
forums
6.
Have a book signing (whether traditional or
digital)
7.
Advertise on free websites such as Craig's List
8.
Use social media sites to push your writing
(Facebook, MySpace, Twitter)
9.
Use your friends and family to get the word out
(word of mouth)
10. Never
stop Marketing your products
This lesson concludes my series Writing
A Book. I want to wish everyone a
Happy Holiday Season & Merry Christmas.
Join me in January 2013, when I kick off my new series: Contacting the
Media.
www.manuspublishing.com
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