Lesson Four: The Big Secrets of Successful Advertising
Before you can know what any idea or thought is
about, you must read it, see it, or hear it.
Think about the super bowl commercials this year, do you think that the
advertisers got the reactions they wanted for the price they paid? I do.
It's three days later, and most major newscasters are still talking
about the commercials. Sure, many of the
commercials are on their way to being forgotten, but it is the job of an
advertiser to make sure that doesn't happen.
The best way to create great and successful
advertising is to study the advertisement that catches your attention by asking
yourself a series of questions:
1.
What about
the ad catches my attention?
2.
What colors
are used?
3.
What words
are used?
4.
What
photographs or shots are used?
5.
Are there
any words?
6.
Is there
background music?
7.
Are the
people famous?
8.
Are the
people attractive?
9.
Are their
animals? Are they loveable?
10.
What contact
information is used? If any.
If you are like me, your advertising budget is
pretty much non-existent, but that doesn't mean that I can't advertise. The best advertising is and always will be
FREE advertising. Word of mouth, viral
videos, business cards; automotive banners made of copy paper are all free ways
to advertise.
Once you can create effective free ways to
advertise, half of the job is done.
Below is a list of some unique ways to advertise for free:
1.
Make a
catchy tune or song about your product or venture and try to get free air time
on a local radio station or online.
2.
Publish a
desktop newsletter in your area and feature your product or venture on the
front page. You may also be able to sell
advertising space. Then leave the
newsletters at local establishments so people can pick them up for free.
3.
Follow up
with advertisers and see if they have free space.
4.
Write or
create an advice column that you can advertise in and have your local newspaper
publish for free.
5.
Write
product reviews and put segways that point potential customers to your products
or services.
6.
Use online
forums to point potential customers to your products or services.
7.
Use your
friends and family to spread the word.
8.
Use the back
of your business cards to tell more about your product or services.
9.
Go to the
flea market and hand out your business cards to everyone.
10.
Copy, copy,
copy!
No comments:
Post a Comment